Weekday was initially engaged by Georgia Steele when she put her name forward as an Independent for her local Council election. She needed support developing a brand and a website and wanted to work with a local agency.  

After a few initial conversations, it was clear that Georgia Steele and Weekday Director Ruby Bisson had like-minded values. After successfully building her website, Georgia decided to run for the Federal election and asked Ruby to be her Campaign Manager for the 7-month journey. The seat of Hughes was a safe Liberal seat, and was held by Craig Kelly for 12 years before he defected to the United Australian Party. As the Campaign Manager for Georgia Steele, Ruby provided overall leadership to the campaign, working 3 days a week at the beginning of the campaign, to a full-time load in the final 3 months. Weekday supported with copy, design, automated communications and media booking.