Weekday was engaged by Elizabeth Farrelly Independents to develop a look and feel for their Upper House State Election Campaign. Timelines were tight, with a launch imminent. Weekday jumped in and gave the teal aesthetic a revamp, with a funky look and feel to pair with traditional election materials.
Over the course of a couple of months Weekday designed corflutes, digital banners, full-page newspaper ads, billboards and social tiles. We supported paid social and advised the team on effective approaches to online content. The Elizabeth Farrelly Independents campaign saw national coverage, with overt support from Clover Moore, Lord Mayor of Sydney.