Cookie-cutter approaches to business aren’t just boring, they’re designed to lock people out. That system doesn’t work for many Aboriginal and Torres Strait Islander entrepreneurs. Esparq Ventures is changing the game, creating business pipelines for First Nations entrepreneurs and directly impacting the future of communities.

In 2024, Weekday helped Esparq to build out a more comprehensive suite of visual identity assets for the team to use in presentations and other collateral they needed as they rapidly grew. 

The team was thrilled when Darryl – Esparq’s Founder and CEO – got in touch when he was ready to overhaul the website to build a site reflective of the next chapter for Esparq.  give the website a facelift. Previously, the Esparq website was a one-page affair, a simple landing page to have a presence. We got to work, sitting down with Darryl to talk brand strategy and how we could expand on the existing content to create a website that helped Esparq kick goals over the next few years. 

The new website is more than just an online presence, now housing two content management systems including a portfolio to showcase the First Nations businesses they support and a blog section to share news, thought leadership, and other exciting opportunities. Both entrepreneurs and investors can now be funnelled through the website, seeing content that is relevant to them, so they know how they can best work with Esparq. 

As Esparq continues to thrive, we’re proud to have had a small part to play in their mission to make it easier for First Nations entrepreneurs to bring great ideas to life and directly benefit their communities.