Video / Copy / Project Management


Drawing on specialist expertise to create engaging content.

In 2022, Weekday worked alongside Lacoste AU/NZ to produce their first ever localised marketing campaign. Weekday drew from our community of freelancers to support with production and editing, and managed the project end-to-end.   

That same year we wrote three SEO-informed blogs to trial their effectiveness with Lacoste’s audience. With Google emphasising the need for ‘high quality, human content’ in the wake of AI, the human element maintained its importance. Lacoste’s SEO team reported meaningful lifts in key SEO metrics as a result.

“The Weekday Group created Lacoste Australia’s first-ever localised marketing campaign. Thanks to them, Lacoste Australia had the most successful campaign ever launched with an engagement rate of 92.7% across all channels”

Damon Tually, Digital Business Manager, Lacoste AU/NZ

“We saw great results from the first wave of longer-form blogs for Lacoste. Following publication, there were meaningful lifts in key SEO metrics for the polo category and (most importantly) lifts in the ranking of polo keywords for Lacoste.” Technical Creatives