In 2022, Weekday worked alongside Lacoste AU/NZ to produce their first ever localised marketing campaign. Weekday drew from our community of freelancers to support with production and editing, and managed the project end-to-end.   

That same year we wrote three SEO-informed blogs to trial their effectiveness with Lacoste’s audience. With Google emphasising the need for ‘high quality, human content’ in the wake of AI, the human element maintained its importance. Lacoste’s SEO team reported meaningful lifts in key SEO metrics as a result.